SuperMediaStore Coupon

Argues that the purchase by Rupert Murdoch of US media group, Heritage, much of whose business is in in-store advertising and ambient media indicates that this 'Cinderella' sector is entering the mainstream of advertising media. Reviews the various opportunities available from urinals to bus tickets and floor advertising and notes that spending on ambient media has grown fourfold in the UK since 1995. Comments that ambient media is no longer seen as a PR stunt but is being planned into advertising campaigns. Concludes that the opportunities are considerable with anything that 'can be seen' likely to get an ad on

Keywords: ADVERTISING, ADVERTISING AGENCIES, MEDIA, PUBLIC RELATIONS, UNITED KINGDOM