SuperMediaStore Coupon

Examines the implications of digital technology for retail media and the outdoor sector. Begins by defining digital outdoor and retail advertising and describing the retail media environment in the UK, commenting in particular on the substantial size of the point-of-sale industry. Then discusses the growth of retail media, particularly within supermarkets, and suggests that in-store television should be positioned as an audiovisual adjunct to customer magazines. Reports that the major developments in digital media are taking place in the more sophisticated media markets of North America and Western Europe and cites examples of digital media in practice. Contends, however, that consumer acceptance will be key to whether in-store digital media platforms are adopted on a large scale and ends by considering how the industry might develop.

Keywords: ADVERTISING, RETAILING, TECHNOLOGY, UNITED KINGDOM