| Posted in Articles | Posted on
In the weeks leading up to Macworld Expo, widespread reports predicted that Apple would abandon its hard-line stance against rentals and begin offering movies for rent on the iTunes Store. Those reports proved to be dead-on. By adding a movie-rental feature to iTunes, Apple enters new territory for its online digital media store. Rentals cost $3.99 for new releases and $2.99 for older titles. iTunes movie rentals are unlikely to appeal to everyone. Some people still prefer to own their media, and others will have no qualms about taking what they can get via BitTorrent. And perhaps the biggest concern people will have is the 24-hour window, since some people enjoy watching a movie on an iPod or iPhone during their free time over the course of several days. Despite a few opening-day glitches, which Apple is likely to smooth out, the new service is surprisingly robust and easy to use.
