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Examines the growth in the use of ambient media and its transformation from a gimmicky, PR stunt to a regular part of the media mix. Reports that more companies now apportion part of their marketing budgets to ambient media and observes that this fact is reflected in the interest shown in ambient media by the big media companies. Looks at the impact of in-store advertising, advertising to captive audiences (e.g. in a taxicab) and advertising at airports, in pubs and clubs and in business-to-business markets.
Keywords: ADVERTISING, MEDIA, UNITED KINGDOM
Keywords: ADVERTISING, MEDIA, UNITED KINGDOM
