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Research and Markets has announced the addition of the "Media Companies' e-Commerce Strategies - Creating the Media Store" report to its offerings.
In a release, Research and Markets said that report highlights include:
For most traditional media companies, advertising alone is not enough to finance their online operations. They are having to contend with more competitors: pure players, content aggregators, other media UGC (User-Generated Content). CPM is lower: an online consumer generates five to 10 times less ad revenue than an offline consumer. E-commerce is thriving, and offering media sites a potential source of added income, particularly since they have been involved in sales activities offline for a long time (shopping channels, licensed products, co-branded and special editions).
Companies mentioned:
- Clear Channel
- CBS radio
- Mediaset
- Euronews
- The Wall Street Journal
- El Pais
- Fox Sports
- Elle.fr
- Le Figaro
