SuperMediaStore Coupon

Research and Markets

Laura Wood

Senior Manager

press@researchandmarkets.com

Fax from USA: 646-607-1907

Fax from rest of the world: +353-1-481-1716

Research and Markets (http://www.researchandmarkets.com/research/d8b7b3/media_companies_e) has announced the addition of the "Media Companies' e-Commerce Strategies - Creating the Media Store" report to their offering.

For most traditional media companies, advertising alone is not enough to finance their online operations. They are having to contend with more competitors: pure players, content aggregators, other media UGC (User-Generated Content). CPM is lower: an online consumer generates five to 10 times less ad revenue than an offline consumer. E-commerce is thriving, and offering media sites a potential source of added income, particularly since they have been involved in sales activities offline for a long time (shopping channels, licensed products, co-branded and special editions).

Key Topics Covered:

-- 1. Executive Summary

-- 2. e-commerce market bigger than online advertising

-- 3. Media company sites' e-commerce best practices

-- 4. Diagnosis

Companies Mentioned:

-- Clear Channel

-- CBS radio

-- Mediaset

-- Euronews

-- The Wall Street Journal

-- El Pais

-- Fox Sports

-- Elle.fr

-- Le Figaro