SuperMediaStore Coupon

Finds that supermarkets and their suppliers are beginning to realize that in-store advertising can be a powerful marketing tool. Points out that the major attraction is the millions of customers who visit a supermarket every week ready to buy. Likens modern supermarkets to a new media channel. Lists the types of advertising from trolley ads to in-store TV channels, such as Wal-Mart TV. Describes how companies such as Tesco and Procter & Gamble are exploring the in-store advertising avenue. Suggests that increasing information sharing will lead to a form of collaborative customer relationship management between retailers and suppliers.

Keywords: ACCOUNTANTS, ADVERTISING, BANKRUPTCY, CAREER DEVELOPMENT, INSOLVENCY, MARKETING, PROCTER & GAMBLE, PROMOTION, SKILLS, SUPERMARKETS, TESCO, UNITED KINGDOM